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Logo: The Reference Guide To Symbols And Logotypes (Mini)

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Features Logo: The Reference Guide To Symbols And Logotypes (Mini)

Laurence King Publishing

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Descriptions Logo: The Reference Guide To Symbols And Logotypes (Mini)

This can be an important factor to bear in mind, as consumer self-confidence using companies over others dictates more and more of their goods happen to be purchased and combined with satisfaction. You'll certainly have more security buying from one of those popular suppliers.After you've done many of the search, there is certainly one last thing to think about along with perhaps use to perform your selection process. Suppose you've narrowed your choice as a result of 3 products , but are uncertain how to pick the you to definitely buy.

The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." Michael Bierut of Pentagram Design

The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white. Highlight logos are shown in colour.

By sorting a vast, international array of current logotypes – ranging from those of small, design-led businesses to global brands – in this way, the book offers design consultancies a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.