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The Advertising Concept Book: Think Now, Design Later. Pete Barry

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Descriptions The Advertising Concept Book: Think Now, Design Later. Pete Barry

This is key factor to take into account, as consumer self-confidence using companies over others dictates more and more of their items are purchased and in combination with satisfaction. You will surely read more security buying from one of these popular suppliers.After you've done every one of the search, there's one last thing to see and perhaps use in order to complete your selection process. Suppose you might have narrowed your choice to 3 products , but you're uncertain picking the one to buy.

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

This edition includes a substantially revised and expanded chapter on interactive advertising. 

Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition - also reinforce the book's core lesson: that a great idea will last forever.